MINDjOTO was born from a simple but powerful belief: what we wear can say who we are — and what we stand for.As an independent creative project, MINDjOTO blends art, mental health awareness, culture, and LGBTQ+ pride into original T-shirts, clothing, and accessories designed to spark conversation and connection. Every piece is created with intention — not just to look good, but to feel meaningful.We know that self-expression can be healing. For many of us — especially within Latino and LGBTQ+ communities — identity, culture, and mental health are deeply connected. Too often, access to therapy, medical care, and basic support remains out of reach for those who need it most.That’s why MINDjOTO is more than a clothing brand.A portion of every purchase helps provide free psychological therapy, access to medical care, transportation, and essential resources for underserved individuals in San Diego and Tijuana. Your support directly contributes to real, tangible care for people navigating mental health challenges, financial hardship, and systemic barriers.When you wear MINDjOTO, you’re not just wearing a design.You’re wearing pride.You’re supporting healing.You’re helping build community across borders.This is fashion with purpose.This is visibility with action.This is MINDjOTO.